Nicole Lyons is an Arab American multidisciplinary creative director and stylist known for her visionary work blending high fashion with bold, conceptual storytelling. Based in the U.S., she moves fluidly between editorial styling, boutique curation, and hands-on studio work crafting immersive visuals that fuse edge, elegance, and street-informed sophistication. Nicole’s work often highlights texture, contrast, and symbolic and cultural elements building narratives that are both experimental and emotionally resonant. She’s currently preparing a collection for an upcoming September fashion show while also leading in-store creative experiences and collaborations.
Join Nicole on this trip to Morrocco for a fun fashion treasure hunt and a creatives dream escape!
Why just window shop when you can weave your own story through Morocco’s legendary markets? This trip is your backstage pass to a world where every alleyway hides a new treasure, every artisan has a story, and every bargain is a brush with history. You’ll hammer silver in a centuries-old workshop, haggle for vintage finds in Marrakesh’s labyrinthine souks, and swap city bustle for desert silence—all while feasting on flavors that have traveled the spice routes for generations. For the bold collector, the curious creator, and anyone who knows that the best souvenirs come with a story, this Moroccan adventure is a living, breathing marketplace of culture, craft, and connection.
Touch down in Marrakesh, where the city’s legendary energy greets you with a swirl of color and sound.
After settling in, your first stop is the Monde des Arts de la Parure, a museum dedicated to the art of adornment. Here, you’ll dive into Morocco’s dazzling history of jewelry, textiles, and personal ornamentation—an essential introduction to the craftsmanship that defines the country’s souks.
As evening falls, gather for a welcome dinner at a local restaurant, where the flavors of traditional Moroccan cuisine, think aromatic tagines and sweet mint tea, set the stage for a week of sensory adventure and cultural immersion.
Begin your day with a hands-on metal jewelry making workshop, where local artisans reveal the secrets behind the intricate designs that have adorned Moroccans for centuries. You’ll learn how ancient techniques are still alive in the medina, shaping everything from delicate filigree to bold Berber cuffs.
After lunch, set out with a guide to explore Marrakesh’s legendary souks, a labyrinth of alleyways bursting with vibrant fabrics, hand-tooled leather, sparkling lanterns, and the scent of spices. Each section of the souk specializes in a different craft, from the slipper-laden Souk Smata to the leather-rich Cherratine and the carpet-filled Zrabi, making every turn a new discovery and every purchase a piece of living history.
The evening is yours to wander, haggle, and soak up the city’s after-dark magic.
Today, step into the serene oasis of the Majorelle Garden, an iconic retreat once owned by Yves Saint Laurent. The garden’s electric blue walls and lush plantings offer a peaceful contrast to the city’s bustle, while the adjacent museum celebrates the designer’s deep connection to Morocco.
After lunch on the property, indulge in a classic Moroccan hammam and massage, a centuries-old ritual that blends relaxation with tradition, leaving you refreshed and ready for more adventure.
The rest of the evening is free for you to explore Marrakesh’s vibrant nightlife or simply unwind in the city’s enchanting atmosphere.
After breakfast, journey into the Atlas foothills to the village of Imlil, a gateway to Berber culture and mountain adventure. Here, you’ll have the chance to explore local markets, where handwoven fabrics and artisanal goods reflect the traditions of the High Atlas.
Lunch with a local family offers a rare window into rural Moroccan life, with recipes and hospitality passed down through generations.
In the afternoon, transfer to the Agafay Desert, where rocky dunes and open skies create a dramatic backdrop for your next adventure.
Settle into camp and savor a starlit dinner, surrounded by the timeless beauty of the Moroccan wilderness.
Wake to the stillness of the desert and set out on a classic camel trek, tracing the ancient caravan routes that once connected Morocco’s cities and markets. As you ride, take in the vast horizons and the quiet majesty of the landscape, a reminder of the country’s deep nomadic roots.
After lunch and some free time to relax or explore, gather for a farewell dinner complete with local entertainment.
Music, dance, and storytelling bring the desert to life, celebrating the spirit of Morocco and the friendships forged along the way.
Enjoy a final breakfast in camp before your group transfer back to Marrakesh Menara Airport.
As you journey home, you’ll carry with you not just treasures from the souks, but also the stories, skills, and sensory memories that make Morocco a shopper’s paradise and a cultural wonder.